| 000 | 02376nam a2200493Ii 4500 | ||
|---|---|---|---|
| 001 | DIGDISANT0591 | ||
| 003 | NyNyDIG | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 240304s2022 sp ob 001 0 spa d | ||
| 035 | _a(OCoLC)1426283258 | ||
| 040 |
_aDGITA _beng _erda _epn _cDGITA |
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| 020 |
_a9788490523797 _q(libro electrónico) |
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| 020 |
_z9788479781460 _q(libro en papel) |
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| 041 | 1 |
_aspa _heng |
|
| 050 | 1 | 4 | _aHD9980.5 ebook |
| 082 | 0 | 4 |
_a658.8 _223 |
| 100 | 1 |
_aGrönroos, Christian, _d1947- _eauthor. _9225908 |
|
| 240 | 1 | 0 |
_aService management and marketing. _lSpanish _s(Ramírez León and Criado Fernández) |
| 245 | 1 | 0 |
_aMarketing y gestión de servicios : _bla gestión de los momentos de la verdad y la competencia en los servicios / _cChristian Grönroos ; prólogos, Philip Kotler y Jan Carlzon ; traductores, Rafael Felipe Ramírez León, Juan Manuel Criado Fernández. |
| 264 | 1 |
_aMadrid, [España] : _bEdiciones Díaz de Santos, _c[2022] |
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| 300 | _a1 online resource. | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _2rdaft |
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| 347 | _bPDF | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 588 | 0 | _aOnline resource; title from PDF title page (Digitalia, viewed March 4, 2024) | |
| 650 | 0 |
_aService industries _xMarketing. _9225909 |
|
| 650 | 0 |
_aCustomer services. _9114201 |
|
| 700 | 1 |
_aKotler, Philip, _econtributor agent of text. |
|
| 700 | 1 |
_aCarlzon, Jan, _econtributor agent of text. _9225910 |
|
| 700 | 1 |
_aRamírez León, Rafael Felipe, _etranslator. _9225911 |
|
| 700 | 1 |
_aCriado Fernández, Juan Manuel, _etranslator. _9225912 |
|
| 700 | 1 |
_iTranslation of: _aGrönroos, Christian, _d1947- _tService management and marketing. _9225913 |
|
| 791 | 2 |
_aDigitalia (Firm), _edistributor. |
|
| 793 | 0 |
_gDigitalia eBook Collection: _aDíaz de Santos |
|
| 776 | 0 | 8 |
_iPrint version: _aGrönroos, Christian, 1947- _sService management and marketing. Spanish (Ramírez León and Criado Fernández). _tMarketing y gestión de servicios. _dMadrid, [España] : Ediciones Díaz de Santos, [1990] _z9788479781460 |
| 856 | 4 | 0 |
_3Digitalia Hispánica _uhttps://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/136563/ |
| 910 | _aPremium collection: 2024 | ||
| 942 | _cE-BOOK | ||
| 942 | _2ddc | ||
| 999 |
_c103828 _d103828 |
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