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_aDGITA _beng _erda _epn _cDGITA |
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| 020 | _z9788411660365 | ||
| 050 | 1 | 4 | _aHF5414 ebook |
| 100 | 1 |
_aPérez-Latre, Francisco Javier, _d1966- _eauthor. _9136801 |
|
| 245 | 1 | 0 |
_aMarcas humanas : _bfundamentos de la publicidad en el siglo XXI / _cFrancisco J. Pérez-Latre. |
| 250 | _aNueva edición revisada y ampliada. | ||
| 250 | _aSegunda edición en formato digital. | ||
| 250 | _aSegunda edición en lengua española. | ||
| 264 | 1 |
_aBarcelona : _bEditorial UOC, _c[2024] |
|
| 300 | _a1 online resource. | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _2rdaft |
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| 347 | _bPDF | ||
| 490 | 1 | _aComunicación | |
| 504 | _aIncludes bibliographical references. | ||
| 588 | 0 | _aOnline resource; title from PDF title page (Digitalia, viewed May 9, 2024) | |
| 650 | 0 |
_aMarketing _xSocial aspects. _9120274 |
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| 791 | 2 |
_aDigitalia (Firm), _edistributor. |
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| 793 | 0 |
_gDigitalia eBook Collection: _aUniversitat Oberta de Catalunya |
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| 776 | 0 | 8 |
_iPrint version: _aPérez-Latre, Francisco Javier, 1966- _tMarcas humanas. _bNueva edición revisada y ampliada. _dBarcelona : Editorial UOC, [2024] _z9788411660365 |
| 830 | 0 |
_aManuales (Editorial UOC). _pComunicación. _998087 |
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| 856 | 4 | 0 |
_3Digitalia Hispánica _uhttps://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/143808/ |
| 910 | _aPremium collection: 2024 | ||
| 942 | _cE-BOOK | ||
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