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_aDGITA _beng _erda _epn _cDGITA |
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_a9788411706148 _qeBook |
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| 020 | _z9788411704540 | ||
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| 245 | 0 | 0 |
_aPublicidad y comunicación al servicio de la sociedad : _bmarcas con propósitos y valores : la sostenibilidad como eje vertebrador de una estrategia social de éxito / _cMaría Teresa Pellicer Jordá (coordinadora) ; Uxía Arias [and 6 others]. |
| 264 | 1 |
_aMadrid : _bDykinson, S.L., _c[2023] |
|
| 300 |
_a1 online resource : _billustrations. |
||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 347 |
_atext file _2rdaft |
||
| 347 | _bPDF | ||
| 504 | _aIncludes bibliographical references. | ||
| 588 | 0 | _aOnline resource; title from PDF title page (Digitalia, viewed June 7, 2024) | |
| 650 | 0 |
_aAdvertising _xMoral and ethical aspects. _9104042 |
|
| 650 | 0 |
_aAdvertising _xSocial aspects. _9106902 |
|
| 650 | 0 |
_aBranding (Marketing) _9101682 |
|
| 700 | 1 |
_aPellicer Jordà, María Teresa, _eeditor. _9173920 |
|
| 700 | 1 |
_aArias, Uxía, _eauthor. _9227922 |
|
| 791 | 2 |
_aDigitalia (Firm), _edistributor. |
|
| 793 | 0 |
_gDigitalia eBook Collection: _aDykinson Editorial |
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| 776 | 0 | 8 |
_iPrint version: _tPublicidad y comunicación al servicio de la sociedad. _dMadrid : Dykinson, S.L., [2023] _z9788411704540 |
| 856 | 4 | 0 |
_3Digitalia Hispánica _uhttps://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/143856/ |
| 910 | _aPremium collection: 2024 | ||
| 942 | _cE-BOOK | ||
| 942 | _2ddc | ||
| 999 |
_c105058 _d105058 |
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