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| 008 | 240701s2019 ck ob 000 0 spa d | ||
| 035 | _a(OCoLC)1236974755 | ||
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_aDGITA _beng _erda _epn _cDGITA |
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| 020 |
_a9789588943480 _qeBook |
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| 050 | 1 | 4 | _aNC998.6.C7 ebook |
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_a741.609861 _223 |
| 245 | 0 | 0 |
_aEstrategias de publicidad social : _bcoyunturas sociales como oportunidad de mejoramiento de valor responsable / _ccompilador, Juan-Diego López-Medina ; autores, Juan-Diego López-Medina [and 9 others]. |
| 264 | 1 |
_aMedellín, Antioquia, Colombia : _bUniversidad Católica Luis Amigó, _c[2019] |
|
| 300 | _a1 online resource. | ||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _2rdaft |
||
| 347 | _bPDF | ||
| 500 | _a"Universidad Católica Luis Amigó, Facultad de Comunicación Social, Diseño y Publicidad, Grupo de Investigación Urbanitas"--Cover. | ||
| 504 | _aIncludes bibliographical references. | ||
| 588 | 0 | _aOnline resource; title from PDF title page (Digitalia, viewed July 1, 2024) | |
| 650 | 0 |
_aAdvertising _xSocial aspects _zColombia. _9228615 |
|
| 650 | 0 |
_aSocial responsibility of business _zColombia. _9170029 |
|
| 650 | 0 |
_aSocial marketing _zColombia. _9228616 |
|
| 700 | 1 |
_aLópez-Medina, Juan-Diego, _eeditor, _eauthor. _9228617 |
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| 791 | 2 |
_aDigitalia (Firm), _edistributor. |
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| 793 | 0 |
_gDigitalia eBook Collection: _aUniversidad Católica Luis Amigó |
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| 856 | 4 | 0 |
_3Digitalia Hispánica _uhttps://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/155270/ |
| 910 | _aPremium collection: 2024 | ||
| 942 | _cE-BOOK | ||
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