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_a10.14679/2915 _2doi |
|
| 050 | 1 | 4 | _aHF6146.I58 ebook |
| 245 | 0 | 0 |
_aTendencias de la publicidad, la comunicación y el marketing : _buna mirada docente y profesional : líneas estratégicas y herramientas innovadoras / _cMaría Teresa Pellicer Jordá, Carmen Domínguez Falcón (coordinadoras del libro) ; listado de autores, María Teresa Pellicer Jordá [and 10 others]. |
| 264 | 1 |
_aMadrid : _bDykinson, S.L., _c[2024] |
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| 300 |
_a1 online resource : _billustrations. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _2rdaft |
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| 347 | _bPDF | ||
| 504 | _aIncludes bibliographical references. | ||
| 588 | 0 | _aOnline resource; title from PDF title page (Digitalia, viewed June 5, 2024) | |
| 650 | 0 |
_aAdvertising. _973064 |
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| 650 | 0 |
_aInternet advertising. _995085 |
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| 650 | 0 |
_aMarketing. _915298 |
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| 650 | 0 |
_aInternet marketing. _993727 |
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| 700 | 1 |
_aPellicer Jordà, María Teresa, _eeditor, _eauthor. _9173920 |
|
| 700 | 1 |
_aDomínguez Falcón, Carmen, _eeditor. _9229693 |
|
| 791 | 2 |
_aDigitalia (Firm), _edistributor. |
|
| 793 | 0 |
_gDigitalia eBook Collection: _aDykinson Editorial |
|
| 776 | 0 | 8 |
_iPrint version: _tTendencias de la publicidad, la comunicación y el marketing. _dMadrid : Dykinson, S.L., [2024] _z9788410700024 |
| 856 | 4 | 0 |
_3Digitalia Hispánica _uhttps://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/156119/ |
| 910 | _aPremium collection: 2024 | ||
| 942 | _cE-BOOK | ||
| 942 | _2ddc | ||
| 999 |
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