| 000 | 00857nam a2200289Ia 4500 | ||
|---|---|---|---|
| 008 | 770711t2010 st a a spa d | ||
| 020 | _a9780071285469 | ||
| 035 | _a(Sirsi) 2996 | ||
| 041 | 1 |
_aspa _heng |
|
| 082 | 0 | 4 |
_a658.8 _bG73m |
| 100 | 1 |
_aGrewal, Dhruv _940029 |
|
| 245 | 1 | 0 |
_aMarketing / _cDhruv Grewal, Michael Levy |
| 250 | _a2a ed. | ||
| 260 |
_aBoston : _bMcGraw Hill, _c2010. |
||
| 300 | _a683 p. | ||
| 500 | _aIncluye glosario | ||
| 504 | _aIncluye bibliografía | ||
| 596 | _a1 2 | ||
| 650 | 4 |
_aAdministración de la información _940030 |
|
| 650 | 4 |
_aCanales de marketing _98136 |
|
| 650 | 4 |
_aComportamiento del consumidor _91140 |
|
| 650 | 4 |
_aMercadeo _xFundamentos _940031 |
|
| 650 | 4 |
_aPromoción de ventas _91142 |
|
| 650 | 4 |
_aSegmentación del mercado _918618 |
|
| 700 | 1 |
_aLevy, Michael _940032 |
|
| 942 |
_2ddc _cLIBROGRAL |
||
| 999 |
_c10648 _d10648 |
||