| 000 | 00799nam a2200265Ia 4500 | ||
|---|---|---|---|
| 008 | 130311t2002 mx a a 000 0 spa u | ||
| 020 | _a9706861998 | ||
| 041 | 1 |
_aspa _heng |
|
| 082 | 0 | 4 |
_a658.8 _bL15m1 |
| 100 | 1 |
_aLamb, Charles W. _940074 |
|
| 245 | 1 | 0 |
_aMarketing / _cCharles W. Lamb, Joseph F. Hair, Carl McDaniel. |
| 250 | _a6a ed. | ||
| 260 |
_aMéxico : _bInternational Thomson Editores, _c2002. |
||
| 300 |
_a751 p. : _bils. |
||
| 500 | _aIncluye glosario | ||
| 504 | _aIncluye biblografía | ||
| 505 | _aIncluye indice analítico | ||
| 596 | _a1 3 4 5 7 8 | ||
| 650 | 4 |
_aComercio exterior _940075 |
|
| 650 | 4 |
_aMercadeo _940076 |
|
| 650 | 4 |
_aMercadeo de exportación _940077 |
|
| 700 | 1 |
_aHair, Joseph F. _91443 |
|
| 700 | 1 |
_aMcDaniel, Carl D. _940078 |
|
| 942 |
_2ddc _cLIBROGRAL |
||
| 999 |
_c10653 _d10653 |
||