| 000 | 00824nam a2200253Ia 4500 | ||
|---|---|---|---|
| 008 | 770711t2005 sp a spa d | ||
| 020 | _a8423423093 | ||
| 035 | _a(Sirsi) 19304 | ||
| 041 | 1 |
_aspa _heng |
|
| 082 | 0 | 4 |
_a658.8 _bK85m |
| 100 | 1 | 0 |
_aKumar, Nirmalya _940113 |
| 245 | 1 | 3 |
_aEl márketing como estrategia : _bClaves para innovar y lograr crecimineto sostenido / _cNirmalya Kumar ; traducción Martha García Madera |
| 250 | _a1a ed. | ||
| 260 |
_aEspaña : _bDeusto, _c2005. |
||
| 300 | _a259 p. | ||
| 490 | _aHarvard Business School Press | ||
| 534 | _tMarketing as strategy | ||
| 596 | _a1 4 7 | ||
| 650 | 4 |
_aAdministración de mercadeo _940114 |
|
| 650 | 4 |
_aMercadeo _940115 |
|
| 650 | 4 |
_aPlanificación estratégica _940116 |
|
| 700 | 1 |
_aGarcía Madera, Martha _etr. _940117 |
|
| 942 |
_2ddc _cLIBROGRAL |
||
| 999 |
_c10661 _d10661 |
||