| 000 | 00904nam a2200277Ia 4500 | ||
|---|---|---|---|
| 008 | 770711t1997 mx a spa d | ||
| 020 | _a0395728312 | ||
| 035 | _a(Sirsi) 3002 | ||
| 082 | 0 | 4 |
_a658.8 _bP74m |
| 100 | 1 | 0 |
_aPride, William M. _940118 |
| 245 | 1 | 0 |
_aMarketing : _bconceptos y estrategias / _cWilliam M. Pride, O.C. Ferrell ; traducción Gloria E. Rosas Lopetegui |
| 250 | _a9a ed. | ||
| 260 |
_aMéxico : _bMcGraw Hill, _c1997. |
||
| 300 | _a875 p. | ||
| 500 | _aIncluye glosario | ||
| 500 | _aIncluye indice analítico | ||
| 504 | _aIncluye bibliografía | ||
| 534 | _tMarketing: concepts and strategies | ||
| 596 | _a1 2 4 5 6 7 8 | ||
| 650 | 4 |
_aAdministración de mercadeo _940119 |
|
| 650 | 4 |
_aEstrategias de mercadeo _940120 |
|
| 650 | 4 |
_aMercadeo _940121 |
|
| 700 | 1 |
_aFerrell, O. C. _924328 |
|
| 700 | 1 |
_aRosas Lopetegui, Gloria E., _etr. _940122 |
|
| 942 |
_2ddc _cLIBROGRAL |
||
| 999 |
_c10662 _d10662 |
||