| 000 | 01001nam a2200289Ia 4500 | ||
|---|---|---|---|
| 008 | 770711t2009 mx a spa d | ||
| 020 | _a9701033256 | ||
| 035 | _a(Sirsi) 3937 | ||
| 041 | 1 |
_aspa _heng |
|
| 082 | 0 | 4 |
_a658.812 _bZ34m1 |
| 100 | 1 | 0 |
_aZeithaml, Valarie A. _97919 |
| 245 | 1 | 0 |
_aMarketing de servicios / _cValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler ; traducción Jorge Alberto Velásquez Arellano |
| 250 | _a5a ed. | ||
| 260 |
_aMéxico : _bMcGraw Hill, _c2009. |
||
| 300 | _a715 p. | ||
| 534 | _tServices marketing: integrating customer focus across the firm | ||
| 596 | _a1 8 | ||
| 650 | 4 |
_aConsumidores _940148 |
|
| 650 | 4 |
_aMercadeo de servicios _940149 |
|
| 650 | 4 |
_aPsicolgía del consumidor _940150 |
|
| 650 | 4 |
_aRelaciones con los clientes _9788 |
|
| 650 | 4 |
_aServicio al cliente _940151 |
|
| 700 | 1 |
_aBitner, Mary Jo _940152 |
|
| 700 | 1 |
_aGremler, Dwayne D. _940153 |
|
| 700 | 1 |
_aVelásquez Arellano, Jorge Alberto, _etr. _940154 |
|
| 942 |
_2ddc _cLIBROGRAL |
||
| 999 |
_c10671 _d10671 |
||