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| 008 | 770711t2000 mx a spa d | ||
| 020 | _a9701026632 | ||
| 035 | _a(Sirsi) 3001 | ||
| 041 | 1 |
_aspa _heng |
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| 082 | 0 | 4 |
_a658.8 _bA73m |
| 100 | 1 | 0 |
_aArellano Cueva, Rolando _940194 |
| 245 | 1 | 0 |
_aMarketing _bEnfoque América Latina / _cRolando Arellano Cueva. ; Revisión Técnica : _bJosé Luis Robles Ramirez, José I. Rojas Méndez |
| 250 | _a1a ed. | ||
| 260 |
_aMéxico : _bMcGraw Hill, _c2000. |
||
| 300 | _a577 p. | ||
| 596 | _a1 6 | ||
| 650 | 4 |
_aAdministración de ventas _9333 |
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| 650 | 4 |
_aEstudio de mercadeo _940195 |
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| 650 | 4 |
_aMercadeo _940196 |
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| 650 | 4 |
_aPlanificación de mercadeo _923545 |
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| 650 | 4 |
_aPublicidad _940197 |
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| 700 |
_aRojas Mendez, José I. _940198 |
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| 700 | 1 |
_aRobles Ramirez, José Luis _940199 |
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| 942 |
_2ddc _cLIBROGRAL |
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| 999 |
_c10683 _d10683 |
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