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| 008 | 770711t2007 spa a spa d | ||
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| 035 | _a(Sirsi) 21125 | ||
| 082 | 0 | 4 |
_a658.802 _bC71m |
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_aCravens, David W. _940200 |
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_aMarketing estratégico / _cDavid W. Cravens, Nigel F. Piercy ; traductor Yago Moreno |
| 250 | _a8a ed. | ||
| 260 |
_aEspaña : _bMcGraw Hill, _c2007. |
||
| 300 | _a604 p. | ||
| 596 | _a1 4 6 7 | ||
| 650 | 4 |
_aAdministración de mercadeo _940201 |
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_aAdministración de mercadeo _xEstudio de casos _924330 |
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_aCravens, David W. _940200 |
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_aMercadeo _xToma de decisiones _940202 |
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_aSegmentación del mercado _918618 |
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| 700 | 1 |
_aMoreno, Yago, _etr. _940203 |
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_aPiercy, Nigel F. _940204 |
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_2ddc _cLIBROGRAL |
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_c10684 _d10684 |
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