| 000 | 00855nam a2200265Ia 4500 | ||
|---|---|---|---|
| 008 | 770711t2003 sp a spa d | ||
| 020 | _a8473563522 | ||
| 035 | _a(Sirsi) 20991 | ||
| 041 | 1 |
_aspa _heng |
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| 082 | 0 | 4 |
_a658.8 _bL15m |
| 100 | 1 | 0 |
_aLambin, Jean Jacques _940205 |
| 245 | 1 | 0 |
_aMarketing estrategico / _cJean Jacques Lambin ; traducción Mark Cedillo |
| 250 | _a1a ed. | ||
| 260 |
_aMadrid : _bESIC, _c2003. |
||
| 300 | _a837 p. | ||
| 534 | _tMarket-driven management : strategic and operational marketing | ||
| 596 | _a1 | ||
| 650 | 4 |
_aCanales de comercialización _91932 |
|
| 650 | 4 |
_aComportamiento del consumidor _91140 |
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| 650 | 4 |
_aMercadeo _940206 |
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| 650 | 4 |
_aPlanificación de mercadeo _923545 |
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| 650 | 4 |
_aSistemas de información en mercadeo _940207 |
|
| 700 | 1 |
_aCedillo, Mark, _etr. _940208 |
|
| 942 |
_2ddc _cLIBROGRAL |
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| 999 |
_c10685 _d10685 |
||