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| 008 | 770711t1995 sp a spa d | ||
| 020 | _a8448116119 | ||
| 035 | _a(Sirsi) 3137 | ||
| 041 | 1 |
_aspa _heng |
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| 082 | 0 | 4 |
_a658.8 _bL15m2 |
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_aLambin, Jean-Jacques _940209 |
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_aMarketing estratégico / _cJean-Jacques Lambin ; traducción Salvador Miguel |
| 250 | _a3a ed. | ||
| 260 |
_aEspaña : _bMcGraw Hill, _c1995. |
||
| 300 | _a610 p. | ||
| 596 | _a1 7 | ||
| 650 | 4 |
_aAdministración de mercado _940210 |
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| 650 | 4 |
_aAdministración de mercado _xEstudio de casos _940211 |
|
| 650 | 4 |
_aAnálisis de mercadeo _91471 |
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| 650 | 4 |
_aMercadeo _xToma de decisiones _940212 |
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| 700 | 1 |
_aSalvador, Miguel, _etr. _940213 |
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| 942 |
_2ddc _cLIBROGRAL |
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| 999 |
_c10686 _d10686 |
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