| 000 | 00716nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 171120t2016 xxu 000 0 eng u | ||
| 020 | _a9780133856460 | ||
| 041 | _aeng | ||
| 082 | 0 | 4 |
_a658.8 _bK67m3 |
| 100 | 1 |
_aKotler, Philip _940272 |
|
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler, Kevin Lane Keller |
| 250 | _aDécimoquinta edición | ||
| 260 | 3 |
_aBoston : _bPearson, _c2016. |
|
| 300 |
_axxii, 692 pages,118 en varias paginaciones : _bilustraciones a color |
||
| 500 | _aTexto en inglés | ||
| 596 | _a1 2 3 | ||
| 650 | 4 |
_aAdministración de mercadeo _940273 |
|
| 650 | 4 |
_aMarketing _915298 |
|
| 650 | 4 |
_aMercadeo _940274 |
|
| 700 | 1 |
_aKeller, Kevin Lane _d1956- _940275 |
|
| 942 |
_2ddc _cLIBROGRAL |
||
| 999 |
_c10704 _d10704 |
||