| 000 | 00882nam a2200265Ia 4500 | ||
|---|---|---|---|
| 008 | 770711t1999 mx a spa d | ||
| 020 | _a9701029089 | ||
| 035 | _a(Sirsi) 3001 | ||
| 041 | 1 |
_aspa _heng |
|
| 082 | 0 | 4 |
_a658.8 _bM22m |
| 100 | 1 | 0 |
_aMcCarthy, E. Jerome _940325 |
| 245 | 1 | 0 |
_aMarketing un enfoque global / _cE. Jerome McCarthy, William D. Perreault Jr. ; traducción Rosa María Rosas Sánchez |
| 250 | _a13a ed. | ||
| 260 |
_aMéxico : _bMcGraw Hill, _c1999. |
||
| 300 |
_a840 p., + _e1 CD-ROM |
||
| 534 | _tBasic marketing : a global managerial approach | ||
| 596 | _a1 7 8 | ||
| 650 | 4 |
_aAdministración de ventas _9333 |
|
| 650 | 4 |
_aEstudio de mercadeo _940326 |
|
| 650 | 4 |
_aMercadeo _940327 |
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| 650 | 4 |
_aPlanificación de mercadeo _923545 |
|
| 650 | 4 |
_aPublicidad _940328 |
|
| 700 | 1 |
_aRosas Sánchez, Rosa María _etr. _940329 |
|
| 942 |
_2ddc _cLIBROGRAL |
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| 999 |
_c10720 _d10720 |
||