| 000 | 00793nam a2200253Ia 4500 | ||
|---|---|---|---|
| 008 | 770711t1993 ck a spa d | ||
| 020 | _a9586001911 | ||
| 035 | _a(Sirsi) 2986 | ||
| 041 | 1 |
_aspa _heng |
|
| 082 | 0 | 4 |
_a659.1 _bH17p |
| 100 | 1 | 0 |
_aHart, Norman A. _949690 |
| 245 | 1 | 0 |
_aPublicidad : _bguía para ejecutivos de marketing / _cNorman A. Hart ; traducción María Victoria Mejía Duque |
| 250 | _a1a ed. | ||
| 260 |
_aBogotá : _bMcGraw Hill, _c1993. |
||
| 300 | _a239 p. | ||
| 534 | _tPractical advertising and publicity | ||
| 596 | _a1 2 4 6 7 8 | ||
| 650 | 4 |
_aAgencias publicitarias _915961 |
|
| 650 | 4 |
_aMercadeo _949691 |
|
| 650 | 4 |
_aPropaganda _923664 |
|
| 650 | 4 |
_aPublicidad _949692 |
|
| 700 | 1 |
_aMejía Duqe, María Victoria, _etr. _949693 |
|
| 942 |
_2ddc _cLIBROGRAL |
||
| 999 |
_c13501 _d13501 |
||