| 000 | 00776nam a2200217Ia 4500 | ||
|---|---|---|---|
| 008 | 770711t2004 sp a spa d | ||
| 020 | _a8423422607 | ||
| 035 | _a(Sirsi) 19308 | ||
| 041 | 1 |
_aspa _heng |
|
| 082 | 0 | 4 |
_a658.8342 _bH15t |
| 100 | 1 | 0 |
_aHallberg, Garth _955985 |
| 245 | 1 | 0 |
_aTodos los consumidores no son iguales : _bLa estrategia del marketing diferencial para conseguir la fidelidad de los consumidores a las marcas / _cGarth Hallberg |
| 250 | _a1a ed. | ||
| 260 |
_aBarcelona : _bDeusto, _c2004. |
||
| 300 | _a298 p. | ||
| 534 | _tAll consumers are not created equal: the differential marketting strategy for brand loyaltyand profits. | ||
| 596 | _a1 4 7 | ||
| 650 | 4 |
_aMercadeo _955986 |
|
| 650 | 4 |
_aPromoción de ventas _91142 |
|
| 942 |
_2ddc _cLIBROGRAL |
||
| 999 |
_c15425 _d15425 |
||