| 000 | 00809nam a2200241Ia 4500 | ||
|---|---|---|---|
| 008 | 151113t2005 maud gr 001 0 eng u | ||
| 020 | _a1591396190 | ||
| 041 | _aeng | ||
| 082 | 0 | 4 |
_a658.8 _bK45b |
| 100 | 1 |
_aKim, W. Chan. _97001 |
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| 245 | 1 | 0 |
_aBlue ocean strategy : _bhow to create uncontested market space and make the competition irrelevant / _cW. Chan Kim, Renée Mauborgne. |
| 260 | 3 |
_aBoston, Mass. : _bHarvard Business School Press, _c2005.. |
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| 300 |
_axv, 240 páginas : _bilustraciones |
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| 500 | _aIncluye índice | ||
| 504 | _aIncluye bibliografía | ||
| 596 | _a1 | ||
| 650 | 4 |
_aAdministración de mercadeo _97002 |
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| 650 | 4 |
_aCambio organizacional _97003 |
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| 650 | 4 |
_aCompetitividad _97004 |
|
| 650 | 4 |
_aMercadeo _97005 |
|
| 700 | 1 |
_aMauborgne, Renée _97006 |
|
| 942 |
_2ddc _cLIBROGRAL |
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| 999 |
_c1570 _d1570 |
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