| 000 | 00863nam a22002657a 4500 | ||
|---|---|---|---|
| 999 |
_c16975 _d16975 |
||
| 003 | OSt | ||
| 005 | 20190620092443.0 | ||
| 008 | 770711t2018 mx gr a spa d | ||
| 020 | _a9789587783865 | ||
| 040 |
_alocal _bspa _clocal |
||
| 041 | 1 |
_aspa _heng |
|
| 082 | 0 | 4 |
_a658.8 _bP23m _221 |
| 100 | 1 | 0 |
_aParis, José Antonio _940205 |
| 245 | 1 | 0 |
_aMarketing estrategico : _bdesde el paradigma esencial / _cJosé antonio Paris |
| 260 |
_aBogotá : _bAlfaomega , _c2018 |
||
| 300 | _a422 páginas | ||
| 534 | _tMarket-driven management : strategic and operational marketing | ||
| 650 | 4 |
_aCanales de comercialización _91932 |
|
| 650 | 4 |
_aComportamiento del consumidor _91140 |
|
| 650 | 4 |
_aMercadeo _940206 |
|
| 650 | 4 |
_aPlanificación de mercadeo _923545 |
|
| 650 | 4 |
_aSistemas de información en mercadeo _940207 |
|
| 700 | 1 | _940208 | |
| 942 |
_2ddc _cLIBROGRAL |
||