| 000 | 00724nam a2200241Ia 4500 | ||
|---|---|---|---|
| 008 | 141203t2001 ag g a 000 0 spa u | ||
| 020 | _a9879460499 | ||
| 082 | 0 | 4 |
_a658.8 _bB51c1 |
| 100 | 1 |
_aBlackett, Tom _99978 |
|
| 245 | 1 | 0 |
_aCo-branding : _bLa ciencia de la alianza / _cTom Blackett, Bob Boad ; traducción Alicia Merli |
| 250 | _a1a ed. | ||
| 260 |
_aBuenos Aires : _bPearson, _c2001. |
||
| 300 | _a216 p. | ||
| 500 | _aIncluye glosario | ||
| 534 | _tCo-Branding | ||
| 596 | _a1 | ||
| 650 | 4 |
_aApalancamiento de marca _99979 |
|
| 650 | 4 |
_aApalancamiento financiero _99980 |
|
| 650 | 4 |
_aEstrategias de marca _99981 |
|
| 650 | 4 |
_aMarkerting _99982 |
|
| 700 | 1 |
_aMerli, Alicia _etr. _99983 |
|
| 942 |
_2ddc _cLIBROGRAL |
||
| 999 |
_c2300 _d2300 |
||