| 000 | 00951nam a2200289Ia 4500 | ||
|---|---|---|---|
| 008 | 770711t2007 mx a spa d | ||
| 020 | _a9701059158 | ||
| 035 | _a(Sirsi) 21124 | ||
| 041 | 1 |
_aspa _heng |
|
| 082 | 0 | 4 |
_a658.8 _bM85a |
| 100 | 1 | 0 |
_aMullins, John W. _91470 |
| 245 | 1 | 0 |
_aAdministración del marketing : _bun enfoque en la toma estratégica de decisiones / _cJohn W. Mullins... [et al] ; traducción Jorge Humberto Romo Muñoz |
| 250 | _a5a ed. | ||
| 260 |
_aMéxico : _bMcGraw Hill, _c2007. |
||
| 300 | _a519 p. | ||
| 534 | _tMarketing management | ||
| 596 | _a1 | ||
| 650 | 4 |
_aAnálisis de mercadeo _91471 |
|
| 650 | 4 |
_aComportamiento del consumidor _91140 |
|
| 650 | 4 |
_aMercadeo _91472 |
|
| 650 | 4 |
_aToma de decisiones _919 |
|
| 700 | 1 |
_aBoyd, Harper W. _91473 |
|
| 700 | 1 |
_aLarréché, Jean-Claude _91474 |
|
| 700 | 1 |
_aRomo Muñoz, Jorge Humberto; _etr. _91475 |
|
| 700 | 1 |
_aWalker, Orville C. _91476 |
|
| 942 |
_2ddc _cLIBROGRAL |
||
| 999 |
_c312 _d312 |
||