| 000 | 02038nam a2200445Ii 4500 | ||
|---|---|---|---|
| 001 | DIGEDIUOC161 | ||
| 003 | NyNyDIG | ||
| 008 | 140801s2010 sp a ob 000 0 spa d | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 020 |
_a9788490290767 _q(eBook) |
||
| 020 | _z8497888960 | ||
| 020 | _z9788497888967 | ||
| 035 | _a(OCoLC)892924382 | ||
| 040 |
_aDGITA _beng _erda _epn _cDGITA |
||
| 050 | 1 | 4 | _aHF5415.13 eBook |
| 100 | 1 |
_aBaena Graciá, Verónica, _eauthor. _993445 |
|
| 245 | 1 | 0 |
_aInstrumentos de marketing : _bdecisiones sobre producto, precio, distribución, comunicación y marketing directo / _cVerónica Baena Graciá, María de Fátima Moreno Sánchez. |
| 250 | _aPrimera edición en lengua castellana. | ||
| 264 | 1 |
_aBarcelona : _bUniversitat Oberta de Catalunya, _c2010. |
|
| 300 |
_a1 online resource (231 pages) : _billustrations. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 490 | 1 |
_aManuales ; _v168. _aEconomía y empresa |
|
| 504 | _aIncludes bibliographical references (pages 227-231). | ||
| 588 | 0 | _aOnline resource; title from ePub and PDF title page (Digitalia, viewed August 10, 2014) | |
| 650 | 0 |
_aConsumer behavior. _973971 |
|
| 655 | 0 | _aElectronic books. | |
| 700 | 1 |
_aMoreno Sánchez, María de Fátima, _eauthor. _979092 |
|
| 791 | 2 |
_aDigitalia (Firm), _edistributor. |
|
| 793 | 0 |
_gDigitalia eBook Collection: _aUniversitat Oberta de Catalunya. |
|
| 776 | 0 | 8 |
_iPrint version: _aBaena Graciá, Verónica. _tInstrumentos de marketing : decisiones sobre producto, precio, distribución, comunicación y marketing directo. _dBarcelona : Universitat Oberta de Catalunya, 2010. _z9788497888967 |
| 830 | 0 |
_aEconomía y empresa (Editorial UOC) _973926 |
|
| 830 | 0 |
_aManuales (Editorial UOC) ; _v168 _973885 |
|
| 856 | 4 | 0 |
_3Digitalia Hispánica _uhttps://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/20218/ |
| 910 | _aPremium Collection: 2013 | ||
| 942 | _cE-BOOK | ||
| 942 | _2ddc | ||
| 999 |
_c32746 _d32746 |
||