| 000 | 03100nam a2200445 i 4500 | ||
|---|---|---|---|
| 001 | 00000332 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | s2020 xxka fo 001 0 eng d | ||
| 020 | _a9781292304021 | ||
| 020 | _a9781292304083 | ||
| 024 | 7 |
_c9431 _2Identificador Ebook7-24 |
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| 035 | _a(Co-BoDC)9431 | ||
| 040 |
_aCo-BoDC _bspa _erda |
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| 082 | 0 | 4 |
_a658.8 _bG795 _222 |
| 100 | 1 |
_aGreen, Mark C. _eautor _929697 |
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| 245 | 1 | 0 |
_aGlobal marketing / _cMark C. Green, Warren J. Keegan |
| 250 | _aTenth edition | ||
| 264 | 1 |
_aHarlow, United Kingdom _bPearson Educación _c2020 |
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| 264 | 4 | _c©2020 | |
| 300 |
_a1 recurso en línea (627 páginas): _bilustraciones |
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| 336 |
_atexto _btxt _2rdacontent/spa |
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| 337 |
_acomputador _bc _2rdamedia/spa |
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| 338 |
_arecurso en linea _bcr _2rdacarrier/spa |
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| 347 |
_atexto _bPDF _2rda/spa |
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| 490 | 0 | _aGlobal edition | |
| 504 | _aIncluye referencias bibliográficas | ||
| 505 | 0 |
_tChapter 1. Introduction to global marketing -- _tChapter 2. The global economic environment -- _tChapter 3. The global trade environment -- _tChapter 4. Social and cultural environments -- _tChapter 5. The political, legal, and regulatory environments -- _tChapter 6. Global information systems and market research -- _tChapter 7. Segmentation, targeting, and positioning -- _tChapter 8. Importing, exporting, and sourcing -- _tChapter 9. Global market-entry strategies: licensing, investment, and strategic alliances -- _tChapter 10. Brand and product decisions in global marketing -- _tChapter 11. Pricing decisions -- _tChapter 12. Global marketing channels and physical distribution -- _tChapter 13. Global marketing communications decisions I -- _tChapter 14. Global marketing communications decisions II -- _tChapter 15. Global marketing and the digital revolution -- _tChapter 16. Strategic elements of competitive advantage -- _tChapter 17. Leadership, organization, and corporate social responsibility |
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| 506 | _aAcceso en línea, autorizado para usuarios eBooks 7-24 | ||
| 520 | 1 | _aWe are proud that this Tenth Edition of Global Marketing marks more than two decades of ublicationsuccess. In this new edition, as in prior editions, we take an environmental and strategicapproach to global marketing by outlining the major dimensions of the global business nvironment.We also provide a set of conceptual and analytical tools that prepare students to successfullyapply the 4Ps when pursuing careers in global marketing or related areas. | |
| 588 | 0 | _aVersión impresa | |
| 650 | 1 | 4 | _aMercadeo |
| 650 | 1 | 4 |
_aMercado de exportación _99871 |
| 650 | 1 | 4 |
_aSistemas de información _93179 |
| 650 | 1 | 4 |
_aCanales de comercialización _91932 |
| 700 | 1 |
_aKeegan, Warren J. _eautor _929693 |
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| 856 | 4 | 0 |
_uhttps://login.zproxy.cun.edu.co/login?url=https://www.ebooks7-24.com/?il=9431 _zAcceso al texto completo desde eBooks 7-24, dando clic aquí |
| 856 | 4 | 2 |
_uhttps://login.zproxy.cun.edu.co/login?url=https://www.ebooks7-24.com/portadas/?ID=9431p _zAcceso a la imagen de portada, dando clic aquí |
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_2ddc _cE-BOOK |
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| 999 |
_c51232 _d51232 |
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