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| 008 | s2023 xxua fo 001 0 eng d | ||
| 020 | _a9780357462911 | ||
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_c19667 _2Identificador Ebook7-24 |
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| 035 | _a(Co-BoDC)19667 | ||
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_aCO-BoDC _bspa _erda |
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| 082 | 0 | 4 |
_a658.84 _bC998 _222 |
| 100 | 1 |
_aCzinkota, Michael R. _eautor _91138 |
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| 245 | 1 | 0 |
_aInternational marketing / _cMichael R. Czinkota, Ilkka A. Ronkainen, Annie Peng Cui |
| 250 | _aEleventh edition | ||
| 264 | 1 |
_aBoston, Estados Unidos _bCengage _c2023 |
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| 264 | 4 | _c©2023 | |
| 300 |
_a1 recurso en línea (xxix, 604 páginas): _bilustraciones |
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| 336 |
_atexto _btxt _2rdacontent/spa |
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| 337 |
_acomputador _bc _2rdamedia/spa |
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| 338 |
_arecurso en linea _bcr _2rdacarrier/spa |
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| 347 |
_atexto _bPDF _2rda/spa |
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| 500 | _aIncluye apéndice, glosario e índice | ||
| 504 | _aIncluye referencias bibliográficas | ||
| 505 | 0 |
_tPart 1. The international marketing environment -- _tChapter 1. Global environmental drivers -- _tChapter 2. International trade frameworks and policy -- _tChapter 3. The role of culture -- _tChapter 4. The economic environment -- _tChapter 5. The political and legal environment -- _tPart 2. Finding global customers -- _tChapter 6. Consumer, industrial, and government markets -- _tChapter 7. Strategic planning -- _tChapter 8. Analyzing people and markets -- _tChapter 9. Market entry and expansión -- _tChapter 10. Marketing organization, implementation, and control -- _tPart 3. The global marketing mix -- _tChapter 11. Product management and global brands -- _tChapter 12. Global marketing of services -- _tChapter 13. Advertising, promotion, and sales -- _tChapter 14. Pricing strategies and tactics -- _tChapter 15. Global distribution and logistics -- _tPart 4. Leadership in global marketing -- _tChapter 16. Social networks and engagement -- _tChapter 17. Leadership, corporate social responsibility, and sustainability -- _tChapter 18. New directions and challenges |
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| 506 | _aAcceso en línea, autorizado para usuarios eBooks 7-24 | ||
| 520 | 1 | _aThank you for reading our book! Practicing international marketing and writing a text on the subject have much in common. The focus is on delighting the customer; it is a lot of work, the competition is tough, and its fun to succeed. It is therefore with great pleasure that we present the eleventh edition of International Marketing to you. In the rapidly changing world of business, only a small portion of textbooks ever see a second edition, much less an eleventh one. Publishers change, markets move in new directions, competitors emerge, and authors adjust their commitments to new life situations. So we are very pleased to have served the international marketing market for 34 years now, which is largely a sign of the continued faith and confidence of our colleagues and students in our work. Thank you for allowing us to shape the field and have a major impact on what people know about international marketing today | |
| 588 | 0 | _aVersión impresa | |
| 650 | 1 | 4 |
_aMarketing de exportación _9147888 |
| 650 | 1 | 4 |
_aNegocios y gestión _9147889 |
| 650 | 1 | 4 |
_aMarketing internacional _922430 |
| 700 | 1 |
_aRonkainen, Ilkka A. _eautor _9147890 |
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| 700 | 1 |
_aPeng Cui, Annie _eautor _9147891 |
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| 856 | 4 | 0 |
_uhttps://login.zproxy.cun.edu.co/login?url=https://www.ebooks7-24.com/?il=19667 _zAcceso al texto completo desde eBooks 7-24, dando clic aquí |
| 856 | 4 | 2 |
_uhttps://login.zproxy.cun.edu.co/login?url=https://www.ebooks7-24.com/portadas/?ID=19667p _zAcceso a la imagen de portada, dando clic aquí |
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_2ddc _cE-BOOK |
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