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| 005 | 20230926174624.0 | ||
| 008 | 770711t1998 mx a spa d | ||
| 020 | _a6988802263 | ||
| 035 | _a(Sirsi) 2962 | ||
| 040 |
_aCUN _bspa _cCUN |
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_a658.8 _bK67f |
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_aKotler, Philip _929683 |
| 245 | 1 | 0 |
_aFundamentos de mercadotecnia / _cPhlip Kotler, Gary Armstrong ; traducción Guillermina Cuevas Mesa |
| 250 | _a2a ed. | ||
| 260 |
_aMéxico : _bPrentice Hall, _c1991. |
||
| 300 | _a154 p. | ||
| 534 | _tMarketing : An introduction | ||
| 650 | 4 |
_aMercadeo _929684 |
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| 650 | 4 |
_aPlanificación estratégica _929685 |
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| 650 | 4 |
_aPolítica de precios _929686 |
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| 650 | 4 |
_aPromoción de ventas _91142 |
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| 700 | 1 |
_aArmstrong, Gary | Cuevas Mesa, Guillermina [tr.] _929687 |
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| 942 |
_2ddc _cLIBROGRAL |
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