| 000 | 00635nam a2200205Ia 4500 | ||
|---|---|---|---|
| 008 | 770711t1993 mx a spa d | ||
| 020 | _a9688807273 | ||
| 035 | _a(Sirsi) 2993 | ||
| 041 | 1 |
_aspa _heng |
|
| 082 | 0 | 4 |
_a658.8 _bP19e |
| 100 | 1 | 0 |
_aPayne, Adrian _923547 |
| 245 | 1 | 3 |
_aLa esencia de la mercadotecnia de servicios / _cAdrian Payne ; traducción Luis J. Díaz Mena |
| 260 |
_aMéxico : _bPrentice Hall, _c1993. |
||
| 300 | _a252 p. | ||
| 596 | _a1 4 6 7 8 | ||
| 650 | 4 |
_aAdministración de mercadeo _923548 |
|
| 650 | 4 |
_aServicio al cliente _923549 |
|
| 700 | 1 |
_aDíaz Mena, Luis J. _etr. _923550 |
|
| 942 |
_2ddc _cLIBROGRAL |
||
| 999 |
_c5973 _d5973 |
||