| 000 | 012660 a2200289 4500 | ||
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| 001 | |||
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| 005 | 20231115101020.0 | ||
| 006 | |||
| 007 | |||
| 008 | |||
| 020 | _a9781535816328 | ||
| 037 | _aGale, Cengage Learning | ||
| 072 | _xBUS077000 | ||
| 090 | _lpublic/OdiloPlace_Cengage/9781535816328.jpg | ||
| 099 | _hhttps://covers.odilo.io/public/OdiloPlace_Cengage/9781535816328.jpg | ||
| 100 | _aGale, Cengage | ||
| 245 |
_aCorporate Disasters: _bMarketing and Launch Flops |
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| 250 | _aeng | ||
| 256 | _aEPUB | ||
| 260 |
_bGale, Cengage Learning _c2017 |
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| 520 | _aCorporate Disasters: What Went Wrong and Why profiles the biggest corporate mistakes or misdeeds throughout history -- covering the people, the times, the decisions made. This volume covers Marketing and Launch Flops. Each essay puts the business and its operators in the context of its own time, explaining the market, social, and technology forces at play, and each explores the key make-or-break decisions that led to disaster. | ||
| 650 |
_aBusiness & Economics / Corporate & Business History _xEconomics, finance, business & management _9156693 |
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| 856 |
_uhttps://bibliotecacun.odilotk.es/opac?id=00229142 _zitem |
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| 942 |
_2ddc _cE-BOOK |
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| 999 |
_c61398 _d61398 |
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