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| 008 | 230804s2018 ck ob 000 0 spa d | ||
| 035 | _a(OCoLC)1393996825 | ||
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_aDGITA _beng _erda _epn _cDGITA |
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| 020 | _z9789587717198 | ||
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| 050 | 1 | 4 | _aHF5415.13 ebook |
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_a658.8 _223 |
| 100 | 1 |
_aHoyos Ballesteros, Ricardo, _eauthor. _97207 |
|
| 245 | 1 | 0 |
_aPlan de marketing : _bdiseño, implementación y control con enfoque en gerencia de mercadeo / _cRicardo Hoyos Ballesteros. |
| 250 | _aSegunda edición. | ||
| 264 | 1 |
_aBogotá : _bEcoe Ediciones, _c[2018] |
|
| 300 | _a1 online resource. | ||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _2rdaft |
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| 347 | _bPDF | ||
| 490 | 1 | _aColección: Ciencias empresariales. Área: Mercadeo y ventas | |
| 500 | _a"Complemento virtual SIL (Sistema de Información en Línea)"--Cover. | ||
| 504 | _aIncludes bibliographical references. | ||
| 588 | 0 | _aOnline resource; title from PDF title page (Digitalia, viewed August 4, 2023) | |
| 650 | 0 |
_aMarketing _xPlanning. _994496 |
|
| 650 | 0 |
_aMarketing _xManagement. _981776 |
|
| 791 | 2 |
_aDigitalia (Firm), _edistributor. |
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| 793 | 0 |
_gDigitalia eBook Collection: _aEcoe Ediciones |
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| 776 | 0 | 8 |
_iPrint version: _aHoyos Ballesteros, Ricardo. _tPlan de marketing. _bSegunda edición. _dBogotá : Ecoe Ediciones, [2018] _z9789587717198 |
| 830 | 0 |
_aColección: Ciencias empresariales. _pÁrea Mercadeo y ventas. _9214847 |
|
| 856 | 4 | 0 |
_3Digitalia Hispánica _uhttps://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/126768/ |
| 910 | _aPremium collection: 2023 | ||
| 942 | _cE-BOOK | ||
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