| 000 | 01626nam a2200433Ii 4500 | ||
|---|---|---|---|
| 001 | DIGEDIUOC027 | ||
| 003 | NyNyDIG | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 131201s2009 sp a ob 000 0 spa d | ||
| 020 | _z8497888030 | ||
| 020 | _z9788497888035 | ||
| 035 | _a(OCoLC)847580586 | ||
| 040 |
_aDGITA _beng _epn _cDGITA |
||
| 050 | 1 | 4 | _aHD59 eBook |
| 100 | 1 |
_aMatilla, Kathy. _993248 |
|
| 245 | 1 | 0 |
_aConceptos fundamentales en la planificación estratégica de las relaciones públicas / _cKathy Matilla ; prólogo de José Ma. Ricarte. |
| 250 | _a1. ed. en lengua castellana. | ||
| 264 | 1 |
_aBarcelona : _bEditorial UOC, _c2009. |
|
| 300 |
_a1 online resource (220 pages) : _bill. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 490 | 1 |
_aManuales ; _v129. _aComunicación. |
|
| 504 | _aIncludes bibliographical references (p. 193-220). | ||
| 650 | 0 |
_aPublic relations. _974086 |
|
| 650 | 0 |
_aCorporations _xPublic relations. _993249 |
|
| 650 | 0 |
_aStrategic planning. _977896 |
|
| 655 | 0 | _aElectronic books. | |
| 700 | 1 |
_aRicarte Bescós, José María. _914978 |
|
| 791 | 2 |
_aDigitalia (Firm), _edistributor. |
|
| 830 | 0 |
_aComunicación (Editorial UOC) _973987 |
|
| 830 | 0 |
_aManuales (Editorial UOC) ; _v129 _973885 |
|
| 793 | 0 |
_gDigitalia eBook Collection: _aUniversitat Oberta de Catalunya. |
|
| 856 | 4 | 0 |
_3Digitalia Hispánica _uhttps://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/20004/ |
| 910 | _aPremium Collection: 2007-2012 | ||
| 942 | _cE-BOOK | ||
| 942 | _2ddc | ||
| 999 |
_c69948 _d69948 |
||