| 000 | 02066nam a2200481Ii 4500 | ||
|---|---|---|---|
| 001 | DIGEDIUOC992 | ||
| 003 | NyNyDIG | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 220317s2018 sp a ob 000 0 spa d | ||
| 035 | _a(OCoLC)1033534737 | ||
| 040 |
_aDGITA _beng _erda _epn _cDGITA |
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| 020 |
_a9788491800453 _qeBook _qpdf |
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| 020 |
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| 020 | _z9788491800446 | ||
| 050 | 1 | 4 | _aP94.6 ebook |
| 082 | 0 | 4 | _a302 |
| 100 | 1 |
_aSánchez González, María, _d1981- _eauthor. _9163185 |
|
| 245 | 1 | 0 |
_aGestión estratégica, innovación y prospectiva en comunicación : _bbases, técnicas y casos prácticos / _cMaría Sánchez González ; prólogo de Julio Terrados Cepeda. |
| 250 | _aPrimera edición en formato digital. | ||
| 264 | 1 |
_aBarcelona : _bEditorial UOC, _c[2018] |
|
| 300 |
_a1 online resource : _billustrations. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 347 |
_atext file _2rdaft |
||
| 490 | 1 | _aComunicación | |
| 504 | _aIncludes bibliographical references. | ||
| 588 | 0 | _aOnline resource; title from PDF title page (Digitalia, viewed March 17, 2022) | |
| 650 | 0 |
_aCommunication in organizations. _973939 |
|
| 650 | 0 |
_aCommunication. _976681 |
|
| 650 | 0 |
_aStrategic planning. _977896 |
|
| 655 | 0 | _aElectronic books. | |
| 700 | 1 |
_aTerrados Cepeda, Julio, _econtributor agent of text. _9163186 |
|
| 791 | 2 |
_aDigitalia (Firm), _edistributor. |
|
| 793 | 0 |
_gDigitalia eBook Collection: _aUniversitat Oberta de Catalunya |
|
| 776 | 0 | 8 |
_iPrint version: _aSánchez González, María, 1981- _tGestión estratégica, innovación y prospectiva en comunicación. _bPrimera edición en lengua castellana. _dBarcelona : Editorial UOC, [2017] _z9788491800446 |
| 830 | 0 |
_aManuales (Editorial UOC). _pComunicación. _998087 |
|
| 856 | 4 | 0 |
_3Digitalia Hispánica _uhttps://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/54873/ |
| 910 | _aPremium collection: 2022 | ||
| 942 | _cE-BOOK | ||
| 942 | _2ddc | ||
| 999 |
_c74857 _d74857 |
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