| 000 | 00830nam a2200277Ia 4500 | ||
|---|---|---|---|
| 008 | 770711t2007 sp a spa d | ||
| 020 | _a9788448156602 | ||
| 035 | _a(Sirsi) 21161 | ||
| 041 | 1 |
_aspa _heng |
|
| 082 | 0 | 4 |
_a658.8 _bJ61f |
| 100 | 1 | 0 |
_aJobber, David _91444 |
| 245 | 1 | 0 |
_aFundamentos de marketing / _cDavid Jobber, John Fahy ; traducción Yago Moreno |
| 250 | _a2a ed. | ||
| 260 |
_aMadrid : _bMcGraw Hill, _c2007. |
||
| 300 | _a376 p. | ||
| 534 | _tFoundations of marketing | ||
| 596 | _a1 | ||
| 650 | 4 |
_aAnálisis de mercadeo _91471 |
|
| 650 | 4 |
_aComportamiento del consumidor _91140 |
|
| 650 | 4 |
_aComunicación en mercadeo _929600 |
|
| 650 | 4 |
_aMercadeo _929601 |
|
| 650 | 4 |
_aServicio al cliente _929602 |
|
| 700 | 1 |
_aFahy, John _929603 |
|
| 700 | 1 |
_aMoreno, Yago, _etr. _929604 |
|
| 942 |
_2ddc _cLIBROGRAL |
||
| 999 |
_c7498 _d7498 |
||