| 000 | 01031nam a2200313Ia 4500 | ||
|---|---|---|---|
| 008 | 770711t2000 mx a spa d | ||
| 020 | _a9701026764 | ||
| 035 | _a(Sirsi) 3004 | ||
| 041 | 1 |
_aspa _heng |
|
| 082 | 0 | 4 |
_a658.8 _bS71f |
| 100 | 1 | 0 |
_aStanton, William J. _929620 |
| 245 | 1 | 0 |
_aFundamentos de marketing / _cWilliam J, stanton, Michael J, Etzel, Bruce J, Walker ; traducción Rosa María Rosas Sánchez |
| 250 | _a11a ed. | ||
| 260 |
_aMéxico : _bMcGraw Hill, _c2000. |
||
| 300 | _a884 p. | ||
| 500 | _aIncluye glosario | ||
| 500 | _aIncluye indice analítico | ||
| 534 | _tFundamentals of marketing | ||
| 596 | _a1 2 4 5 7 8 | ||
| 650 | 4 |
_aAdministración de mercadeo _929621 |
|
| 650 | 4 |
_aAdministración de ventas _9333 |
|
| 650 | 4 |
_aCanales de comercialización _91932 |
|
| 650 | 4 |
_aMercadeo _929622 |
|
| 650 | 4 |
_aTécnicas de ventas _929623 |
|
| 700 | 1 |
_aEtzel, Michael J. _929624 |
|
| 700 | 1 |
_aRosa Sánchez, Rosa María, _etr. _929625 |
|
| 700 | 1 |
_aWalker, Bruce J. _929626 |
|
| 942 |
_2ddc _cLIBROGRAL |
||
| 999 |
_c7502 _d7502 |
||