| 000 | 00839nam a2200265Ia 4500 | ||
|---|---|---|---|
| 008 | 770711t1991 mx a spa d | ||
| 020 | _a9688802263 | ||
| 035 | _a(Sirsi) 2959 | ||
| 041 | 1 |
_aspa _heng |
|
| 082 | 0 | 4 |
_a658.8 _bK67f |
| 100 | 1 | 0 |
_aKotler, Philip _929678 |
| 245 | 1 | 0 |
_aFundamentos de mercadotecnia / _cPhilip Kotler, Gary Armstrong ; traducción Guillermina Cuevas Mesa |
| 250 | _a2a ed. | ||
| 260 |
_aMéxico : _bPrentice Hall, _c1991. |
||
| 300 | _a654 p. | ||
| 534 | _tMarketing an introduction | ||
| 596 | _a1 2 4 5 8 | ||
| 650 | 4 |
_aAdministración de mercadeo _929679 |
|
| 650 | 4 |
_aAdministración de ventas _9333 |
|
| 650 | 4 |
_aMercadeo _929680 |
|
| 650 | 4 |
_aPlanificación de mercadeo _923545 |
|
| 700 | 1 |
_aArmstrong, Gary _929681 |
|
| 700 | 1 |
_aCuevas Mesa, Guillermina, _etr. _929682 |
|
| 942 |
_2ddc _cLIBROGRAL |
||
| 999 |
_c7514 _d7514 |
||