| 000 | 00909nam a2200277Ia 4500 | ||
|---|---|---|---|
| 008 | 770711t1998 ck a spa d | ||
| 020 | _a9586008282 | ||
| 035 | _a(Sirsi) 3128 | ||
| 041 | 1 |
_aspa _heng |
|
| 082 | 0 | 4 |
_a658.81 _bG84g |
| 100 | 1 | 0 |
_aGuiltinan, Joseph P. _930267 |
| 245 | 1 | 0 |
_aGerencia de Marketing : _bEstrategias y programas / _cJoseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden ; traducción Cecilia Avila de Barón |
| 250 | _a6a ed. | ||
| 260 |
_aBogotá : _bMcGraw Hill, _c1998. |
||
| 300 | _aXV, 470 p. | ||
| 534 | _tMarketing management | ||
| 596 | _a1 7 | ||
| 650 | 4 |
_aAdministración de mercadeo _930268 |
|
| 650 | 4 |
_aAnálisis de mercadeo _91471 |
|
| 650 | 4 |
_aMercadeo _930269 |
|
| 650 | 4 |
_aMercadeo _xCostos _930270 |
|
| 700 | 1 |
_aAvila de Barón, Cecilia _etr. _930271 |
|
| 700 | 1 |
_aMadden, Thomas J. _930272 |
|
| 700 | 1 |
_aPaul, Gordon W. _930273 |
|
| 942 |
_2ddc _cLIBROGRAL |
||
| 999 |
_c7678 _d7678 |
||