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|---|---|---|---|
| 001 | DIGUPERCA0089 | ||
| 003 | NyNyDIG | ||
| 006 | m o d | ||
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| 008 | 200724s2018 pe ob 000 0 spa d | ||
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| 040 |
_aDGITA _beng _erda _epn _cDGITA |
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_aYalán Dongo, Eduardo, _eauthor. _9169347 |
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| 245 | 1 | 0 |
_aSemiótica del consumo : _buna aproximación a la publicidad desde sus signos / _cEduardo Yalán Dongo. |
| 264 | 1 |
_aLima : _bUniversidad Peruana de Ciencias Aplicadas, _c[2018] |
|
| 300 |
_a1 online resource. : _billustrations. |
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| 336 |
_atext _btx _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _2rdaft |
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| 347 | _bEPUB | ||
| 347 | _bPDF | ||
| 504 | _aIncludes bibliographical references. | ||
| 588 | 0 | _aOnline resource; title from ePub title page (Digitalia, viewed July 28, 2020) | |
| 650 | 0 |
_aPublicity. _9131855 |
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_aSemiotics in advertising. _9116556 |
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_aCommunication in marketing. _973940 |
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_aSigns and signboards. _9169348 |
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| 650 | 0 |
_aConsumption (Economics) _974047 |
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| 655 | 0 | _aElectronic books. | |
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_aDigitalia (Firm), _edistributor. |
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_gDigitalia eBook Collection: _aUniversidad Peruana de Ciencias Aplicadas |
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_iPrint version: _aYalán Dongo, Eduardo. _tSemiótica del consumo. _bPrimera edición. _dLima : Universidad Peruana de Ciencias Aplicadas, 2018 _z9786123181604 |
| 856 | 4 | 0 |
_3Digitalia Hispánica _uhttps://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/59338/ |
| 910 | _aPremium collection: 2020 | ||
| 942 | _cE-BOOK | ||
| 942 | _2ddc | ||
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