| 000 | 02035nam a2200493Ii 4500 | ||
|---|---|---|---|
| 001 | DIGEDIUOC784 | ||
| 003 | NyNyDIG | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 220315s2019 sp ob 000 0 spa d | ||
| 035 | _a(OCoLC)1131875067 | ||
| 040 |
_aDGITA _beng _erda _epn _cDGITA |
||
| 020 |
_a9788491806127 _qeBook _qpdf |
||
| 020 |
_a9788491806134 _qeBook _qePub |
||
| 020 | _z9788491806110 | ||
| 050 | 1 | 4 | _aHF5415.1265 ebook |
| 082 | 0 | 4 | _a658.872 |
| 100 | 1 |
_aColl Rubio, Patricia, _eauthor. _9173744 |
|
| 245 | 1 | 0 |
_aNewsjacking posdigital : _bel secuestro de noticias en la estrategia de comunicación / _cPatricia Coll, Josep Lluís Micó ; prólogo de Toñi Herrero. |
| 250 | _aPrimera edición en formato digital. | ||
| 264 | 1 |
_aBarcelona : _bEditorial UOC, _c[2019] |
|
| 300 | _a1 online resource. | ||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 347 |
_atext file _2rdaft |
||
| 490 | 1 | _aComunicación | |
| 504 | _aIncludes bibliographical references. | ||
| 588 | 0 | _aOnline resource; title from PDF title page (Digitalia, viewed March 15, 2022) | |
| 650 | 0 |
_aInternet marketing. _993727 |
|
| 650 | 0 |
_aMass media _xMoral and ethical aspects. _975615 |
|
| 650 | 0 |
_aAdvertising campaigns. _9104568 |
|
| 655 | 0 | _aElectronic books. | |
| 700 | 1 |
_aMicó, Josep Lluís, _eauthor. _9126384 |
|
| 700 | 1 |
_aHerrero, Toñi, _econtributor agent of text. _9173962 |
|
| 791 | 2 |
_aDigitalia (Firm), _edistributor. |
|
| 793 | 0 |
_gDigitalia eBook Collection: _aUniversitat Oberta de Catalunya |
|
| 776 | 0 | 8 |
_iPrint version: _aColl Rubio, Patricia. _tNewsjacking posdigital. _bPrimera edición en lengua castellana. _dBarcelona : Editorial UOC, [2019] _z9788491806110 |
| 830 | 0 |
_aManuales (Editorial UOC). _pComunicación. _998087 |
|
| 856 | 4 | 0 |
_3Digitalia Hispánica _uhttps://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/61809/ |
| 910 | _aPremium collection: 2022 | ||
| 942 | _cE-BOOK | ||
| 942 | _2ddc | ||
| 999 |
_c78942 _d78942 |
||