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|---|---|---|---|
| 001 | DIGUOCES0292 | ||
| 003 | NyNyDIG | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 220324s2017 sp ob 000 0 spa d | ||
| 035 | _a(OCoLC)1319855510 | ||
| 040 |
_aDGITA _beng _erda _epn _cDGITA |
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| 020 |
_a9788491800095 _qeBook _qpdf |
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| 020 |
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| 020 | _z9788491800088 | ||
| 050 | 1 | 4 | _aHF5415 ebook |
| 082 | 0 | 4 | _a658.8 |
| 100 | 1 |
_aPérez-Latre, Francisco Javier, _d1966- _eauthor. _9136801 |
|
| 245 | 1 | 0 |
_aMarcas humanas : _bfundamentos de la publicidad en el siglo XXI / _cFrancisco J. Pérez-Latre. |
| 250 | _aPrimera edición en formato digital. | ||
| 264 | 1 |
_aBarcelona : _bEditorial UOC, _c[2017] |
|
| 300 | _a1 online resource. | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 347 |
_atext file _2rdaft |
||
| 347 | _bPDF | ||
| 490 | 1 | _aComunicación | |
| 504 | _aIncludes bibliographical references. | ||
| 588 | 0 | _aOnline resource; title from PDF title page (Digitalia, viewed March 24, 2022) | |
| 650 | 0 |
_aMarketing. _915298 |
|
| 650 | 0 |
_aAdvertising. _973064 |
|
| 650 | 0 |
_aCommunication. _976681 |
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| 650 | 0 |
_aSocial networks. _984840 |
|
| 655 | 0 | _aElectronic books. | |
| 791 | 2 |
_aDigitalia (Firm), _edistributor. |
|
| 793 | 0 |
_gDigitalia eBook Collection: _aUniversitat Oberta de Catalunya |
|
| 776 | 0 | 8 |
_iPrint version: _aPérez-Latre, Francisco Javier, 1966- _tMarcas humanas. _bPrimera edición en lengua castellana. _dBarcelona : Editorial UOC, [2017] _z9788491800088 |
| 830 | 0 |
_aManuales (Editorial UOC). _pComunicación ; _v536. _998087 |
|
| 856 | 4 | 0 |
_3Digitalia Hispánica _uhttps://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/79543/ |
| 910 | _aPremium collection: 2022 | ||
| 942 | _cE-BOOK | ||
| 942 | _2ddc | ||
| 999 |
_c85104 _d85104 |
||