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221.
Fundamentos de analítica de marketing / Joseph F. Hair, Jr., Dana E. Harrison, Haya Ajjan ; traducción de José Francisco Javier Dávila Martínez by
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish Original language: English Publisher: Ciudad de México McGraw-Hill 2022Copyright date: ©2022
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222.
Global marketing / Mark C. Green, Warren J. Keegan by Series: Global edition
Edition: Tenth edition
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: Harlow, United Kingdom Pearson 2020Copyright date: ©2020
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223.
224.
Introducción a la investigación de mercados / Marcela Benassini by
Edition: Primera edición
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: Ciudad de México McGraw-Hill 2020Copyright date: ©2020
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225.
Investigación de mercados / Naresh K. Malhotra, traducido por Víctor Campos Olguín by Series: Área Administración y Economía
Edition: Sexta edición
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish Original language: English Publisher: Ciudad de México Pearson 2020Copyright date: ©2020
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226.
Macroeconomía / Olivier Blanchard ; revisión José Isidoro García de Paso by
Edition: Séptima edición
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: Madrid Pearson 2017Copyright date: ©2017
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227.
Macroeconomía / Rudiger Dornbusch, Stanley Fischer, Richard Startz ; traducción de Jaime Gómez Mont by
Edition: 13a. edición
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish Original language: English Publisher: Ciudad de México McGraw-Hill 2020Copyright date: ©2020
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228.
Macroeconomía: versión para América Latina / N. Gregory Mankiw ; traducción de Consuelo García Álvarez by
Edition: Séptima edición
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish Original language: English Publisher: Ciudad de México Cengage 2021Copyright date: ©2021
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229.
Makers: cómo transformar ideas en productos en estos tiempos / Jules Pieri ; traducción de Mónica Ibarra Casado by
Edition: Primera edición
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish Original language: English Publisher: Ciudad de México McGraw-Hill 2020Copyright date: ©2020
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230.
Marketing digital: tendencias del marketing / Gricel Gamarra by Series: Marketing - Colección Mentes a la Carta
Edition: Primera edición
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: Bogotá, D.C. Ediciones de la U Mentes a la carta 2022
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231.
232.
Marketing internacional / Philip R. Cateora [y otros tres] ; traducido por Leticia Esther Pineda Ayala by
Edition: Decimoctava edición
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish Original language: English Publisher: Ciudad de México McGraw-Hill 2020Copyright date: ©2020
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233.
Mercados e instituciones financieras / Jeff Madura ; traducción Lorena Peralta Rosales ; revisión Jorge Cardiel Hurtado by
Edition: 11a. ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish Original language: English Publisher: México, D.F. Cengage 2016
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234.
Microeconomía: ejercicios prácticos / Minerva Evangelina Ramos Valdés, María Aurora Flores Estrada by Series: Administración
Edition: Tercera edición
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: Ciudad de México Pearson 2018Copyright date: ©2018
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235.
El poder del Instagram: construye tu marca y llega a más clientes a través de la influencia visual / Jason Miles ; traducción de Mónica María Ibarra Casado by
Edition: Segunda edición
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish Original language: English Publisher: Ciudad de México McGraw-Hill 2020Copyright date: ©2020
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236.
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Principios de marketing / Philip Kotler, Gary Armstrong by
Edition: 17a. edición
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: Madrid Pearson 2018
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240.
Proyectos de inversión: formulación y evaluación / Nassir Sapag by Series: Área Administración y Economía
Edition: Tercera edición
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: México, D.F. Pearson 2021Copyright date: ©2020
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