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	281.		Publicidad : Principios y prácticas / William Wells, John Burnett, Sandra Moriarty ; traducción Concepción Verania De Parres Cárdenas by Wells, William Burnett, John Moriarty, Sandra Parres Cárdernas, Concepción Verania de [tr.] Edition: 3a ed. Material type: Text; Format: print Language: spa Original language: English Publication details: México : Prentice Hall, 1996 Availability: Items available for loan: Bogotá Sede Central (3)Call number: 659.1 W35p, ... Sede Montería (2)Call number: 659.1 W35p, ... Sede Santa Marta (3)Call number: 659.1 W35p, ... Place hold Save to lists Add to cart (remove)
	282.		Publicidad social : comunicación estratégica para el desarrollo / Jaime Alberto Orozco Toro by Orozco Toro, Jaime Alberto García Posada, Juan José, 1947- [ed.] Material type: Text; Literary form: Not fiction ; Audience: General; Publication details: Medellín : Universidad Pontificia Bolivariana, 2007 Availability: Items available for loan: Sede Ibagué (1)Call number: 659.1 O76P. Place hold Save to lists Add to cart (remove)
	283.		Publicidad y cambio social : Contribuciones históricas y perspectivas de futuro / Jesús Bermejo Berros by Bermejo Berros, Jesús Material type: Text; Format: print Publication details: Salamanca : Comunicación Social, 2005 Availability: Items available for loan: Sede Neiva (2)Call number: 659.11 B37p, ... Sede Santa Marta (2)Call number: 659.11 B37p, ... Place hold Save to lists Add to cart (remove)
	284.		Publicidad y ciudad La comunicación publicitaria y lo urbano : perspectivas y aportaciones / Antonio J. Baladrón Pazos, Esther Martínez Pastor, Marta Pacheco Rueda by Baladrón Pazos, Antonio J Martínez Pastor, Esther Pacheco Rueda, Marta Material type: Text; Format: print Publication details: Salamanca : Comunicación Social, 2007 Availability: Items available for loan: Sede Ibagué (2)Call number: 659.11 B15p, ... Sede Neiva (2)Call number: 659.11 B15p, ... Sede Santa Marta (2)Call number: 659.11 B15p, ... Place hold Save to lists Add to cart (remove)
	285.		Publicidad y comunicación integral de marca / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik by O'Guinn, Thomas Allen, Chris T Semenik, Richard J Edition: 4a ed. Material type: Text; Format: print Publication details: Australia : Learning, 2007 Availability: Items available for loan: Biblioteca Sede Medellín (1)Call number: 659.104 O48p. Bogotá Sede Central (3)Call number: 659.104 O48p, ... Bogotá Sede Fontibón (2)Call number: 659.104 O48p, ... Bogotá Sede Sur (2)Call number: 659.104 O48p, ... Sede Florencia (1)Call number: 659.104 O48p. Sede Santa Marta (1)Call number: 659.104 O48p. Place hold Save to lists Add to cart (remove)
	286.		Publicidad y cultura : La publicidad como homologador cultural / Maricruz Alvarado López, Maribel Martín Requero by Alvarado López, Maricruz Martín Requero, Maribel Material type: Text; Format: print Publication details: Salamanca : Comunicación Social, 2006 Availability: Items available for loan: Sede Ibagué (2)Call number: 659.1042 A59p, ... Sede Neiva (2)Call number: 659.1042 A59p, ... Sede Santa Marta (2)Call number: 659.1042 A59p, ... Place hold Save to lists Add to cart (remove)
	287.		Publicidad y promoción en las empresas turísticas / Sara Campo Martínez, María Jesús Yagüe by Campo Martínez, Sara Yagüe, María Jesús Series: Gestión turística Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publication details: Madrid : Editorial Síntesis, 2011 Availability: Items available for loan: Bogotá Sede Central (6)Call number: 338.4791 C15p, ... Sede Florencia (1)Call number: 338.4791 C15p. Place hold Save to lists Add to cart (remove)
	288.		Redes sociales : cultive relaciones y contactos / Walicht Frank ; traducción Luis Carlos Henao de Brigard ; edición Javier R. Mahecha López by Walicht, Frank Henao de Brigard, Luis Carlos [tr.] Mahecha López, Javier R [ed.] Series: Cornelsen Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Bogotá : Panamericana, 2017 Availability: Items available for loan: Bogotá Sede Central (2)Call number: 302.23 W15R, ... Place hold Save to lists Add to cart (remove)
	289.		Seguridad digital : estrategias de defensa digital para proteger la reputación y la cuota de mercado de su compañía / Mary Pat McCarthy, Stuart Campbell ; traducción Vuelapluma by McCarthy, Mary Pat Series: McGraw Hill de Management Material type: Text; Format: print Language: spa Original language: English Publication details: Madrid : McGraw Hill, 2002 Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.800285 M22s. Sede Neiva (1)Call number: 658.800285 M22s. Place hold Save to lists Add to cart (remove)
	290.		Servucción : el marketing de servicios / Pierre Eiglier, Eric Langeard ; traducción y prólogo a la edición española Alejandro Molla Descals by Eiglier, Pierre Langeard, Eric Mollá Descals, Aljandro [tr.] Material type: Text; Format: print ; Literary form: Not fiction Language: spa Original language: French Publication details: Madrid : McGraw-Hill, 1989 Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.8 E44s. Place hold Save to lists Add to cart (remove)
	291.		Los siete secretos del servicio al cliente / Jacques Horovitz ; traducción Juan Ramón Martínez by Horovitz, Jacques Martínez, Juan Ramón [tr.] Zaratiegui, José Ramón Material type: Text; Format: print ; Literary form: Not fiction Language: spa Original language: English Publication details: México : Prentice Hall, 2000 Availability: Items available for loan: Biblioteca Sede Medellín (1)Call number: 658.812 H67s. Bogotá Sede Central (1)Call number: 658.812 H67s. Place hold Save to lists Add to cart (remove)
	292.		Strategic marketing management / Alexander Chernev by Chernev, Alexander Edition: 7a ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Estados Unidos : Cerebellum, 2012 Availability: Items available for loan: Bogotá Sede Central (2)Call number: 658.8 C43s, ... Sede Barranquilla (1)Call number: 658.8 C43S. Place hold Save to lists Add to cart (remove)
	293.		Sube el telón : ¡ponga su éxito en escena! / Bárbara Moraidis ; traductor Camilo Gómez by Moraidis, Barbara Autores:Gómez, Camilo [traductor] Mahecha López, Javier R [editor] Edition: Editor Javier R. Mahecha López Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publication details: Bogotá : Panamericana Editorial, 2012 Availability: Items available for loan: Bogotá Sede Central (2)Call number: 658.8 M67s, ... Place hold Save to lists Add to cart (remove)
	294.		Técnicas de análisis de datos en investigación de mercados / coordinador Teodoro Luque Martínez by Luque Martínez, Teodoro [coord.] Series: Colección Economía y Empresa Edition: 2a. ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Madrid (España) : Ediciones Pirámide, 2012 Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.83 T32t. Sede Ibagué (1)Call number: 658.83 T32T. Sede Montería (1)Call number: 658.83 T32T. Sede Neiva (1)Call number: 658.83 T32T. Sede Santa Marta (1)Call number: 658.83 T32T. Sede Sincelejo (1)Call number: 658.83 T32t. Place hold Save to lists Add to cart (remove)
	295.		Tecnología e innovación en la empresa / Pere Escorsa Castells, Jaume Valls Pasola. by Escorsa Castells, Pere Valls Pasola, Jaume Edition: 2a ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: México : Alfaomega, 2005 Availability: Items available for loan: Biblioteca Sede Medellín (1)Call number: 658.57 E72t. Bogotá Sede Central (1)Call number: 658.57 E72t. Bogotá Sede Fontibón (2)Call number: 658.57 E72t, ... Bogotá Sede Sur (1)Call number: 658.57 E72t. Sede Neiva (13)Call number: 658.57 E72T, ... Place hold Save to lists Add to cart (remove)
	296.		Todos los consumidores no son iguales : La estrategia del marketing diferencial para conseguir la fidelidad de los consumidores a las marcas / Garth Hallberg by Hallberg, Garth Edition: 1a ed. Material type: Text; Format: print Language: spa Original language: English Publication details: Barcelona : Deusto, 2004 Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.8342 H15t. Sede Barranquilla (1)Call number: 658.8342 H15T. Sede Neiva (2)Call number: 658.8342 H15T, ... Sede Santa Marta (2)Call number: 658.8342 H15T, ... Place hold Save to lists Add to cart (remove)
	297.		Tráfico internacional : administración y aplicaciones / Salvador Mercado H. by Mercado H., Salvador Edition: 2a ed. Material type: Text; Format: print Publication details: México : Limusa, 2001 Availability: Items available for loan: Bogotá Sede Central (1)Call number: 383.14 M37t. Place hold Save to lists Add to cart (remove)
	298.		Tus jeans cuentan historias : plan de marketing, nudie jeans / Flavia Lorena Galacho Córdoba, Daniela Pulgarín, Paloma Terra by Galacho Córdoba, Flavia Lorena Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publication details: Saarbrücken : Editorial Académica Española, 2014 Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.834 G15t . Sede Ibagué (1)Call number: 658.834 G15T. Sede Neiva (1)Call number: 658.834 G15T. Sede Santa Marta (1)Call number: 658.834 G15T. Place hold Save to lists Add to cart (remove)
	299.		La utilidad del neuromarketing y su aplicación a la cinematografía en el campo de los trílers cinematográficos / Luis Fernando Gasca Bazurto, Francisco de Paula Contreras Albornoz by Gasca Bazurto, Luis Fernando Contreras Albornoz, Francisco de Paula Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publication details: Bogotá : Corporación Unificada Nacional de Educación Superior -CUN-, 2015 Availability: Items available for loan: Bogotá Sede Central (3)Call number: 658.8342 G17u, ... Sede Barranquilla (2)Call number: 658.8342 G17U, ... Place hold Save to lists Add to cart (remove)
	300.		El vendedor más grande del mundo / Og Mandino ; traductor Benjamín E. Mercado by Mandino, Og, 1923- Mercado, Benjamín E [tr.] Material type: Text; Format: print ; Literary form: Not fiction Language: spa Original language: English Publication details: México : Diana, 1977 Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.85 M15V. Bogotá Sede Sur (1)Call number: 658.85 M15v. Place hold Save to lists Add to cart (remove)

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