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Marketing y gestión de servicios : la gestión de los momentos de la verdad y la competencia en los servicios / Christian Grönroos ; prólogos, Philip Kotler y Jan Carlzon ; traductores, Rafael Felipe Ramírez León, Juan Manuel Criado Fernández.

By: Contributor(s): Material type: TextTextLanguage: Spanish Original language: English Publisher: Madrid, [España] : Ediciones Díaz de Santos, [2022]Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9788490523797
Uniform titles:
  • Service management and marketing. Spanish (Ramírez León and Criado Fernández)
Related works:
  • Translation of: Grönroos, Christian, 1947- Service management and marketing
Subject(s): Additional physical formats: Print version:: Marketing y gestión de servicios.DDC classification:
  • 658.8 23
LOC classification:
  • HD9980.5 ebook
Online resources:
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Includes bibliographical references and index.

Online resource; title from PDF title page (Digitalia, viewed March 4, 2024)

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